Authority and AI: How Not to Become a LinkedIn Clone
Published on September 2, 2024 by David
I’ve spent 15 years building my personal brand on LinkedIn. Fifteen years refining my style, sharpening my arguments, and finding that voice that feels authentically mine. Then AI arrives, and suddenly, everyone sounds like a 1990s management manual.
The result? Posts that are indistinguishable from one another. Same vocabulary, same structure, same artificial enthusiasm. A sea of synthetic content where the only difference is the logo in the top-left corner.
Standardization is your best ally.
Why? Because when everyone uses the same tools, the same prompts, and the same formats, the one who stands out is the one who embraces imperfection.
If you outsource 100% of your thinking to AI, you end up in the expert paradox: a clone among others, using jargon that C-level prospects spot in three seconds. But your competitors? They’re all doing it. Because it’s easier. Because it requires less effort.
You need to do the opposite.
Keep your blind spots, your controversial opinions, your industry-specific jargon. That’s what makes you unique. In a polished feed, your hands-on experience acts like a conversion magnet. People buy from humans, not algorithms.
Your personal brand isn’t coded. It’s lived.
If you want to build your Personal Branding and use content to establish your authority as a leader, draw a red line: AI is an exoskeleton, not a replacement brain. Its role? To amplify your publishing volume, not dictate your thinking.
The goal? Maintain full control over your ideas, your words, and your narrative structure. That’s what generates leads and positions you as an authority. The rest? Just technical details.
The division of roles is the key.
- You: The absolute sovereign of your content. Your convictions, your arguments, your style.
- AI: Visual formatting, text alignment, contrast selection.
Protect your raw thinking like a treasure. Let the machine handle the visual packaging.
Result? Elite carousels with zero effort, directly from the Studio.
Les illustrations de ce blog sont généreusement mises à disposition par les photographes d' Unsplash.