CarouselCraft
CarouselCraft.io

Centralizing Data: How to Connect LinkedIn Analytics to Looker Studio (No-Code)

Published August 1, 2026 by David

I tested both methods for extracting my LinkedIn data. The first time, I spent 20 minutes exporting a CSV, cleaning it, and importing it into Google Sheets—only to realize I’d have to repeat this every week. Result: I gave up after three exports. The second time, I connected Porter Metrics in three clicks. Within a day, I had a real-time dashboard with clean data. The subscription costs €29/month, but I already saved 5 hours of work in just one month.


Step 1: Choose Your Pipeline (Without the Hassle)

LinkedIn doesn’t grant API access easily. Two options:

1. The "DIY" Method (Free, but Tedious)

  • Go to your LinkedIn stats → click "Export" in the top-right corner.
  • Download the CSV, import it into Google Sheets.
  • Connect the file to Looker Studio.
  • Problem: You’ll need to repeat this weekly. If you post twice a week, that’s 1.5 hours wasted per month. Not cost-effective.

2. The "Pro" Method (Automated, No Friction)

  • Use a connector like Porter Metrics (€29/month) or Supermetrics (€49/month).
  • In 5 minutes, link your LinkedIn account to Looker Studio.
  • Advantage: Real-time data, no manual handling.
  • ROI: You’ll save at least 5 hours in the first month. The cost is justified.

Step 2: Connect Your LinkedIn Account to Looker Studio in 3 Minutes

  1. Open a new Looker Studio report.
  2. Click "Add Data" → "Connect a Data Source".
  3. In the search bar, type "LinkedIn Pages" or "LinkedIn Ads" (depending on your needs).
  4. Select your connector (Porter Metrics, Supermetrics, etc.).
  5. Authorize access to your LinkedIn account.
Écran affichant des graphiques de données complexes et colorés

Result: Your LinkedIn data appears seamlessly in Looker Studio. No more juggling between tabs.


Step 3: Don’t Recreate LinkedIn’s Dashboard (Do Better)

Most people replicate the same "views" or "likes" counters as LinkedIn. That’s a mistake.

Looker Studio lets you calculate business KPIs, not just vanity metrics.

Examples of calculated fields to create:

  • Engagement Rate per Impression = (Total Interactions / Impressions) * 100. → If you have 10,000 impressions and 200 interactions, your rate is 2%. Too low? Adjust your format.
  • Growth of "Active" Followers = Compare days you post carousels with follower spikes. → If your carousels drive +15% followers, you know what works.
  • Outbound CTR = (LinkedIn Link Clicks / Sessions on the corresponding page in Google Analytics). → If you get 500 LinkedIn clicks but only 50 site visits, your post isn’t converting.

Bonus: The Format That Skyrockets Your Stats (Without Burning Out)

LinkedIn loves carousels. Why?

  • Dwell Time (time spent on the post) explodes → the algorithm boosts you.
  • Share Rate is 3x higher than a standard image.

Result: In 2023, I posted 12 carousels. Outcome?

  • +42% followers in 3 months.
  • My Looker Studio dashboard showed a 28% increase in outbound traffic to my site.

👉 Open Studio CarouselCraft to create high-impact B2B visuals in 10 minutes and watch your growth curve soar.

Les illustrations de ce blog sont généreusement mises à disposition par les photographes d' Unsplash.