Centralizing Data: How to Connect LinkedIn Analytics to Looker Studio (No-Code)
Published August 1, 2026 by David
I tested both methods for extracting my LinkedIn data. The first time, I spent 20 minutes exporting a CSV, cleaning it, and importing it into Google Sheets—only to realize I’d have to repeat this every week. Result: I gave up after three exports. The second time, I connected Porter Metrics in three clicks. Within a day, I had a real-time dashboard with clean data. The subscription costs €29/month, but I already saved 5 hours of work in just one month.
Step 1: Choose Your Pipeline (Without the Hassle)
LinkedIn doesn’t grant API access easily. Two options:
1. The "DIY" Method (Free, but Tedious)
- Go to your LinkedIn stats → click "Export" in the top-right corner.
- Download the CSV, import it into Google Sheets.
- Connect the file to Looker Studio.
- Problem: You’ll need to repeat this weekly. If you post twice a week, that’s 1.5 hours wasted per month. Not cost-effective.
2. The "Pro" Method (Automated, No Friction)
- Use a connector like Porter Metrics (€29/month) or Supermetrics (€49/month).
- In 5 minutes, link your LinkedIn account to Looker Studio.
- Advantage: Real-time data, no manual handling.
- ROI: You’ll save at least 5 hours in the first month. The cost is justified.
Step 2: Connect Your LinkedIn Account to Looker Studio in 3 Minutes
- Open a new Looker Studio report.
- Click "Add Data" → "Connect a Data Source".
- In the search bar, type "LinkedIn Pages" or "LinkedIn Ads" (depending on your needs).
- Select your connector (Porter Metrics, Supermetrics, etc.).
- Authorize access to your LinkedIn account.
Result: Your LinkedIn data appears seamlessly in Looker Studio. No more juggling between tabs.
Step 3: Don’t Recreate LinkedIn’s Dashboard (Do Better)
Most people replicate the same "views" or "likes" counters as LinkedIn. That’s a mistake.
Looker Studio lets you calculate business KPIs, not just vanity metrics.
Examples of calculated fields to create:
- Engagement Rate per Impression = (Total Interactions / Impressions) * 100. → If you have 10,000 impressions and 200 interactions, your rate is 2%. Too low? Adjust your format.
- Growth of "Active" Followers = Compare days you post carousels with follower spikes. → If your carousels drive +15% followers, you know what works.
- Outbound CTR = (LinkedIn Link Clicks / Sessions on the corresponding page in Google Analytics). → If you get 500 LinkedIn clicks but only 50 site visits, your post isn’t converting.
Bonus: The Format That Skyrockets Your Stats (Without Burning Out)
LinkedIn loves carousels. Why?
- Dwell Time (time spent on the post) explodes → the algorithm boosts you.
- Share Rate is 3x higher than a standard image.
Result: In 2023, I posted 12 carousels. Outcome?
- +42% followers in 3 months.
- My Looker Studio dashboard showed a 28% increase in outbound traffic to my site.
👉 Open Studio CarouselCraft to create high-impact B2B visuals in 10 minutes and watch your growth curve soar.
Les illustrations de ce blog sont généreusement mises à disposition par les photographes d' Unsplash.