How to Track Clicks from Your Carousels to Your Website Using UTM Tags

Published on June 14, 2026 by David

I posted a carousel on LinkedIn. 10,000 views, 150 likes. I added a link in the comments. The next day, Google Analytics shows 50 visits. Problem: Did those 50 clicks come from this carousel, an old post, or a Google search? Without UTM tags, you’re flying blind.

If you can’t analyze your stats with precision, you can’t prove your content’s ROI. Here’s how to use UTM tags to track everything—like a sniper.

What Are UTM Tags?

UTM = Urchin Tracking Module. These are text snippets added to the end of your URL to tell Google Analytics where the click came from.

• Normal URL: https://yoursite.com/offer
• URL with UTM: https://yoursite.com/offer?utm_source=linkedin&utm_medium=carousel&utm_campaign=q3-launch

For the user, nothing changes. For you, everything changes.

The 3 Parameters to Use for Your Carousels

1. utm_source (The platform): Where did the click come from? linkedin or instagram.
2. utm_medium (The format): What type of post? carousel (not text or video).
3. utm_campaign (The specific topic): Identify your post. Example: inbound-vs-outbound if your carousel covers Inbound Marketing.

Use the free Google Campaign URL Builder to generate your links in seconds.

Where to Place Your Tracked Link?

LinkedIn penalizes posts with outbound links. Here’s the ideal B2B Inbound strategy:

• Never put the link in the post body.
• On your final Call-to-Action (CTA) slide, simply write: "Link in the first comment."
• Copy your UTM-tagged URL, shorten it with Bitly if needed, and pin it in your first comment.

Result: In Google Analytics, you see your "Inbound vs Outbound" carousel drove 32 clicks and 2 sales. Yesterday’s post? Zero. No more guesswork—just data.

High-Converting Content, Powered by AI

Tracking clicks is non-negotiable. But first, your audience needs to reach the final slide to click. Poor design will lose B2B prospects before slide 3.

With CarouselCraft, you ensure maximum retention thanks to seamless panoramic design and AI-generated ultra-clean typography. Focus on your UTM strategy—I’ll handle the rest.

👉 Create a high-converting carousel in 3 clicks with CarouselCraft Studio!

Les illustrations de ce blog sont généreusement mises à disposition par les photographes d' Unsplash.